Whether you're a new artist or an established one, it's always good to have a plan. Whether you're looking for ways to promote your music or ways to market yourself as an individual, there are several options out there that will help you do just that. Here are 7 of the most effective ways to use your resources, both personal and professional, in order to help your music find success.
Get your music out there
In terms of this article, you'll hear a lot about getting on Spotify and Pandora and as of January, Apple Music. These are great avenues for you to reach a massive audience of people who are in the same headspace as your target audience, but the number of steps needed to get there can be overwhelming and exhausting. As I've pointed out in this article, you can get an official account with Spotify as an artist for free. If you want to be paid for the content you play, though, you can also get paid with Spotify. If you just want to play your music and have the freedom to explore and experiment, having your own official account is a great place to start. Of course, this is an option available to all unsigned artists.
Create a fan base
One of the most essential ways to market yourself as an artist is to create a fan base. As mentioned earlier, a fan base is basically any human being who loves your music. So why not build an audience based on the people who are already fans? If there are fans who are most likely to buy your music, then a number of them might not have even listened to it yet. But if you can get them to listen to your music and enjoy it, they'll be more likely to buy your music, support your music, spread your music, and come to your shows. Be social Since people like to share music with others, and if they like yours they might spread the word of your music, then you need to be active in social media. No, Facebook and Twitter aren't the best ways to market yourself as an artist.
Use social media to your advantage
Social media has changed the world of marketing for good, and music is no exception. While you may have some concerns about putting your business out there for the public to see, social media can actually work to your advantage in some ways. For example, you can post music videos on your Facebook page to get more exposure to fans. This can be a great way to get people to take the plunge and purchase your music. As your fans do so, they will share the videos with others, which will further spread your music around. Because social media is still relatively new in this realm, people will likely be pleasantly surprised at how easy it is to participate in. And once you've got people hearing your music and sharing it with others, the world is your oyster.
Know the best times to release new content
The best time to release new music is during your peak listening periods. In order to give you an idea of what these might be, let's look at a typical artist's typical listening habits. Music Discovery Hour First, you need to know what their listeners are actually doing during this weekly window. According to Edison Research and Triton Digital, the average adult spends about 3 hours a week listening to music, 80% of which is on an iPod or a mobile device. Most people (61%) say they listen to music while driving in a car. If this information gives you an idea of what sort of listeners your music is getting, you can use the peak listening hours when your music performs best to get it in front of them. I like to put new releases out during their peak listening hours.
Keep your branding consistent
For music artists, no matter how well you know your craft, you always have to keep at it, and keeping your branding consistent is a big part of that. First, and perhaps most importantly, you need to make sure that everything you create, from cover art to promotional content to even your social media profiles, looks visually cohesive. Just think of it this way: having a great album cover doesn't mean a whole lot if the album is awful. If you spend more time creating good-looking content, you'll also spend less time figuring out what it's supposed to say. Keep your promotional material looking clean and clutter-free, and you'll stay on brand, which will help you find your fans quickly and easier.
Make sure you're doing everything right on the legal front
Before you can market yourself as an artist, you need to have a number of things done on the legal side. You can hire someone to help you with the process of registering a copyright and paying your licensing fees, but this will still cost you money. If you don't want to spend your money on legal help, you can always do what I did, and take things into your own hands. It might be a bit more work, but it's an excellent way to maximize the power of your music and get as many people as possible to hear it, without needing to spend any money at all. Choose a great name for your band It sounds a bit silly, but it's true that you have to have a good name for your band, if you're going to use it to market yourself. There are certain elements of the name that you absolutely must include.
Connect with other artists and industry professionals
Your social media platform is an invaluable tool. So is your personal site. Be sure to connect with your contacts to ensure that you're getting exposure. For example, if you're a singer, perform a live stream on Periscope or Facebook Live to connect with your fans. This will generate huge amounts of buzz and you can easily catch someone's attention with a well-designed, cleverly crafted campaign. Just make sure that you're not wasting your resources! Crafting a killer Facebook profile is an art form, and it's not difficult to make yours more appealing. Use strong photos and headlines that will draw in followers. Taking advantage of artist databases There's an overwhelming amount of information out there about artists, but that means that there's a lot of confusion as well.