Instagram is fast becoming one of the most followed social media platforms on the planet. Despite the fact that many businesses focus only on Facebook and LinkedIn , Instagram has proven to be an integral part of a company's digital success. You are on the right track if you have already opened your Instagram account and have published some photos, but you are barely half the battle. You need to start gaining followers. Here are some tips that could help you achieve them.
1. Stick to a passionate niche
The Instagram accounts that become more successful are those that focus on one or two specific niches and only post content related to these topics. It is better to find an area that you are passionate about or know very well and just post about it. For example, if you are interested in travel, tourist accounts can be very useful. Another interesting area is that of healthy living or fitness . If you stick to your niche and show authenticity and love in your posts, you will start to have a following.
2. Post wonderful content constantly
If you want to have a lot of followers on Instagram, you must post high quality content ALL the time. You can't just post once every two weeks. You need to get new high resolution content. To start with, I recommend doing it once or twice a day (every day), but eventually you should be able to reach up to four publications per day.
If your photos do not have a minimum measurement of 1080 X 1080 pixels, you need to improve your equipment. Try different types of videos and photos to attract the attention of your audience. The "trick" is to start experimenting with different options and use what works best for you. Graphics swap files (better known as Gifs) also work well.
If someday you don't have to post, ask permission to share the photo of another account with more followers. It is better than not posting anything, it also helps you make relationships with other users.
3. Captions must be captivating and motivating
A good caption can make all the difference, so you need to make sure you use them to your advantage. Decide which niche or character requires a longer or shorter comment, and then be consistent with your strategy. When you write a caption, you should try to do four things: captivate, motivate, inspire and give an extra experience of your video or photo. Posting motivational content may sound cliche, but it generates a lot of engagement.
Some people use clever captions along with hashtags that complement the comment, while other people use more serious words. Ultimately, it's about maintaining consistency and focus.
4. Use the correct emojis
Love or hate them, no one can deny that emojis are a popular form of communication, both in text messages and on social media. If you plan to use emojis (which you should), it is important that you know how to handle them correctly. The emoji function as substitutes for words and ideas and can serve to resonate with the reader. You can do it like this: try to replace at least one word in each sentence with an emoji that represents it. Your captions will begin to resonate on an emotional level with your readers.
However, you must be careful not to overdo it. The emoji can be used to spice up your posts and make them closer, but should not be the only way you communicate. They are to replace certain words, evoke reactions and describe emotions to your followers.
5. Don't post too much
A few moments ago I mentioned the importance of constantly posting. Many people make the mistake of not publishing enough. However, there are accounts that make the mistake of publishing too much, which ends up alienating the follower.
It is important that you find the correct frequency for your audience and stay constant. Above I mentioned that it is good to post at least twice a day when you are starting with Instagram. It is an optimal amount to avoid overwhelming people. Starting with two spaced posts in the morning and in the afternoon is a good strategy.
As your account begins to grow and you begin to gain more followers, you can start adding more posts, for example: one in the morning, one in the afternoon and one last one in the evening.
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Here is a very simple formula that can guide you to know how much to publish per day:
- 1 - 1000 followers, one to two posts a day.
- 1,000 - 10,000 followers, 2 -3 posts.
- 10,000 - 50,0000 followers, 3 - 4 posts.
- 100,000 - 500,000 followers, 5 - 6 posts.
- 500,000 - one million followers, 8 - 10 posts.
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